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All About Promotions is an independent music promotions company specialising in Radio, Television and Consultancy. We work as a professional, dedicated and friendly plugging team whose aim it is to deliver the utmost for each artist and client.



Founded by Amanda Beel in 2003, All About Promotions is an independent music promotions company specialising in Radio, Television and Consultancy. We work as a professional, dedicated and friendly plugging team whose aim it is to deliver the utmost for each artist and client.

Our roster is broad and our experience spans all genres. Over the years we have developed relationships with some the best in the business and pride ourselves on maintaining those relationships in order to provide you with the best possible service. Working within an industry that is ever changing, we tailor each campaign to suit your needs and are forever thinking of new and innovative ways in which to achieve the best possible outcome.

We now offer a consultancy service – that can be given separately or in addition to a campaign – in which we offer much-needed advice and expertise. Here at All About Promotions, we love our artists. Clients want the best results but we want them more.


“Working with All About Promo was an absolute dream. Amanda is truly one to be reckoned with. So kind, enthusiastic and creative. Driven and so well connected and thought of that she was able to get me into loads of interviews with wonderful people and it really helped my campaign. They are the best! Thanks for everything guys!”

Amy Studt



The Kingdom Choir / Seth Lakeman / Fish / Don McLean / Wet Wet Wet / Leo Sayer / Finbar Furey / Naturally 7 / Albert Hammond / Toyah / Tamaraebi / Cub Sport / Reema / She Drew The Gun / Dreadzone / Paul Carrack / Kimmie Rhodes / Sharon Corr / PP Arnold / Callaghan / Nick Heyward / Billy Ocean / The Fizz / Klangstof / Amaroun / Lotto Boyz / My Baby / Ray Quinn / Georgia Cécile / Jo Goes Hunting / Dakota Jones / Nuala / The Wonder Stuff / Woman to Woman / Kiki Dee and Carmelo Luggeri / Juiceboxxx / Swing Out Sister / Jack Francis / Show of Hands / Siobhan Miller / Allan Clarke / Maz O’Connor / Jackie Oates / Dhol Foundation / Hue and Cry and many more


"The All About Promo team are passionate and enthusiastic music lovers. They're professional and personable, bringing a wonderful energy to the work they do. Taking the time to understand the artist and product they're working, All About Promo have a tailored approach ensuring they get the absolute best results possible for their artists. We couldn't recommend the All About Promo team more highly!"

Cub Sport

“All About Promotions: Amanda and Luke are exactly what your company is and you have been so successful for us in all you have achieved for us here at Marshall Arts. We are getting ready to set you more mega tasks.”

 Barrie, Doris, Jenny and Ben. Marshall-Arts.


"I love Amanda very much.  She and I have worked with each other since the early 90's and I have always known her to be kind, caring, credible and empathetic.  Whenever I'm asked to recommend a top PR I always say Amanda Beel.  She passionately believes in the power of music and cares deeply about the artists she represents."
From the heart
Bob Harris

“Working with All About Promotion was an absolute joy! They all worked so hard and efficiently organising so much amazing Radio and TV promotion for me. I practically lived at the BBC and to have the opportunity to perform on Later w/Jools Holland for the first time as a solo artist was the icing on the cake. The way in which they used their incredible network of industry contacts led to the successful result that I received for The New Adventures Of PP Arnold“. 

PP Arnold

“I know of literally no promotion person who is more enthusiastic or reliable than Amanda Beel.  Literally.”

Paul Gambacini

“In an area of the music business where there are so many sharks and it is sometimes difficult to ascertain whether the job is being done or not, I think the team at “All About” shine brightly. I trust them totally and leave them alone to do the job. And they do the job.  Currently Luke Gray is doing excellent work for us and Amanda Beel is one of the most honest, hardworking and reliable people I have ever met in my many years in the music industry.”

David Jaymes.

Beautiful World Agency 

“I love these guys! They fight for their clients and they are the one promoter you're always pleased to see. They know their clients and they know the business. Huge fan!” 

Jeremy Vine

“Passionate about their artists, efficient and always an absolute pleasure to deal with, I can’t recommend All About Promo highly enough.”

Gary Crowley

"Amanda and her team are top class. Great acts, always well targeted”

Chris Hawkins

“I have worked with Amanda and All About Promo for many years.  The quality of their work, their relationships with the artists they work with and the ability to make things happen is always impressive. And they are very nice people too!”

Ric Blaxill. Bauer Media.

“Amanda and her team always give 110 percent on campaigns and their advice every step of the way is invaluable. Always a pleasure to work with weather its TV, Radio promotions or consultancy.”
Neville Skelly.
Skeleton Key Records.

“We have worked with Amanda and her great team at All About for many years now and they are one of our ‘go to’ options when we have clients looking for a solution to their promotional needs.  Always professional, always reliable and deliver great results.”

 Henry Semmence.
Absolute Label Services

“I value our long standing relationship with Amanda and the All About team very highly. Amanda has worked with a good number of our artists over the years and she has been a key member of the team on all of these occasions.”

Dougie Souness, 
Managing Director.
No Half Measures Ltd.

“All About Promotions give their all on every project and don’t give up, ever. For me they are one of the top go-to promotions companies.”
John Waller,
Absolute Label Services.

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