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Ant Thomas on BBC Radio 4

We're an independent music promotions agency specialists in Radio, Television and Consultancy.

2025 Highlights

A strong finish to 2025 for All About Promo and our artists, with standout radio, TV, and live moments across BBC, Magic, Jazz FM, and more. Closing the year with major appearances across TV, radio, and live performance, and a strong start to 2026.

Featured Artists

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Peter Andre

Our Music Promotion Expertise

We deliver professional music promotions tailored to your unique artistic vision.

Founded by Amanda Beel in 2003, All About Promo (AAP) is an independent music promotions company specialising in radio, television, and consultancy. We deliver tailored, results-driven campaigns across all genres as a dedicated and confident plugging team.

With strong industry relationships and a broad roster, AAP creates innovative campaigns that maximise opportunities for every artist in a fast-changing industry.

Alongside promotion, we offer specialist consultancy - independently or within campaigns - providing expert strategic guidance. At AAP, we are fully invested in achieving the strongest possible results for our artists.

Our Services

Radio Promotion

Strategic radio plugging securing high-impact airplay across key stations to maximize your project's broadcast reach.

Television Plugging

Expert TV representation and talent booking, placing artists on major music channels and national network programming.

LET'S TALK

Consultancy

Tailored strategic guidance for project rollouts, industry positioning, and independent career development.

LET'S TALK

Radio Plugging

TESTIMONIALS

From the artists and creatives we've had the privilege of working with.

Testimonials

From the artists and creatives we've had the privilege of working with.

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PP Arnold

“Working with All About Promotion was an absolute joy! They all worked so hard and efficiently organising so much amazing Radio and TV promotion for me. I practically lived at the BBC and to have the opportunity to perform on Later w/Jools Holland for the first time as a solo artist was the icing on the cake. The way in which they used their incredible network of industry contacts led to the successful result that I received for The New Adventures Of PP Arnold“.

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Jeremy Vine

“I love these guys! They fight for their clients and they are the one promoter you're always pleased to see. They know their clients and they know the business. Huge fan!”

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PP Arnold

“Working with All About Promotion was an absolute joy! They all worked so hard and efficiently organising so much amazing Radio and TV promotion for me. I practically lived at the BBC and to have the opportunity to perform on Later w/Jools Holland for the first time as a solo artist was the icing on the cake. The way in which they used their incredible network of industry contacts led to the successful result that I received for The New Adventures Of PP Arnold“.

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Ready to Start Your Campaign?

We deliver measurable success through strategic promotion. Share your project details on our form, and let’s craft an artist-first campaign that makes maximum impact.

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BBC Radio 1